Publicistika – College of Journalism and Media Studies
The College of Journalism and Media Studies (commonly known as Publicistika or VOŠP) prepares future professionals for roles in media, agencies, institutions, commercial companies, and non-profit organisations. Here, you will encounter aspiring journalists, presenters, TV camera operators, editors, producers, marketing and PR specialists, press spokespeople, dramaturgs, and authors of radio and television programmes, as well as future writers and publishing professionals.
Media Day
The core of Publicistika’s professional curriculum lies in practical workshops and creative studios where students engage in creating reports, interviews, articles, and other media outputs, both in the studio and in the field. In practical subjects, students work closely with instructors in small groups and receive immediate feedback on their work.
The course is a three-year programme accredited by the Ministry of Education, Youth and Sports, culminating in a final examination and the award of the title Diplomovaný specialista (DiS. – Certified Specialist). Throughout their studies, students maintain student status under Czech law, which includes benefits such as travel discounts. The curriculum is complemented by numerous elective subjects, and one day each week is dedicated to online learning.
During the first year, students thoroughly explore all of the fields of study offered at the School of Journalism, allowing them to make an informed decision about specialising in one of these areas at the start of their second year. Practical training and professional internships provide students with a wide range of opportunities to identify and develop their talents.
A Fully Equipped Media House
Under the guidance of experienced professionals, students work with state-of-the-art cameras, photographic equipment, and other technology, and gain proficiency in professional editing software.
Head into Practice or Study Further
Students at the College of Journalism and Media Studies undertake over 200 hours of practical experience each year. Through hands-on training and fieldwork with employers, they build their own digital portfolios during their studies.
Upon graduating, they are awarded the title of Diplomovaný specialista (DiS. – Certified Specialist). Those who wish to continue their studies and obtain a bachelor’s degree (Bc.) may do so through a condensed one-year programme at a partner university, which recognises their previous exams from the School of Journalism. Subsequently, they can pursue a master’s degree, leading to the title Master of Arts (Mgr.).
Our strategic partners include major media organisations such as TV Nova, CNN Prima News, and TV Noe, where students gain practical experience. We also collaborate with other institutions, including international ones; Thomas More University College in Mechelen, Belgium, is one of our partner schools.
Location
Situated in two buildings on Spálená Street in the heart of Prague, just a few steps from Národní třída metro station, our school offers an ideal setting for comprehensive media education.
Forms of Study
Full-Time Study
A three-year vocational programme with a flexible timetable, including elective modules, practical workshops and studios, and work experience. The tuition fee is CZK 32,000 per academic year (two semesters). A merit scholarship may be awarded for exceptional academic achievements, with awards given at the end of each semester.
Part-Time Study
A three-year programme featuring weekend classes, work experience, and e-learning access to all educational materials. The part-time format is ideal for media professionals seeking to expand their expertise. Part-time students can enrol in any modules available to full-time students. The tuition fee for part-time study is approximately CZK 40,000 per academic year.
Fields of Study
During Media Day, students go out into the field with TV crews, where they film interviews, cover shots, and stand-ups. With the recorded material, they head to the school editing room. The highlight of the entire day is the evening live broadcast.
Television Journalism
Television journalism offers three possible specialisations: multimedia journalism, camera and editing, or media production. The course also includes post-production and reportage photography. The school’s television station, dot TV, allows students to learn how to work with professional equipment and handle a variety of audiovisual formats. Working on real media projects enables students to produce television-quality programmes as early as their second year. They master the standards of major audiovisual productions in the Czech Republic, as the School of Journalism and Media Studies collaborates extensively with Nova, TV Prima, and TV Noe.
Graduates of this specialisation find employment in editorial and presenting positions at TV stations, as cameramen and editors, sound engineers, or specialists in post-production or audiovisual production. They are also employed as reportage photographers, picture editors, production specialists, and more.
Lifestyle, gastronomy, travel, sports? It’s easy when we write about something we love.
Journalism and Creative Writing
Journalism students learn to write for print media as well as web portals and blogs. They master all the essential news and journalistic formats such as news reports, features, commentaries, profiles, and more, covering a variety of topics from culture and sports to lifestyle and travel journalism. They learn to work with sources of information, sorting and evaluating them. They are trained to write factually, vividly, and accurately. They also learn about journalistic ethics.
In addition, they gain skills in video production, photography, podcast production, and basic graphic work using professional software. Multifunctionality is a prerequisite for a successful career in journalism: therefore, they will also learn the principles of graphic design, working with photographs and illustrations, and developing a feel for the visual design of texts with regard to the target audience.
Students also experience working as an editor, photo editor, layout designer, or proofreader. They learn how to collaborate with these and other professionals to create newspapers, magazines, or websites. They will be able to prepare mock-ups of printed materials and master the marketing principles of front-page design. Similar to the following specialisation, they also learn the art of writing reviews and the basics of editorial work in book publishing. Students interested in creative writing will choose a specialisation in literature and screenwriting. In this programme, they learn to understand the literary craft, write shorter and longer literary texts, master editorial work with literary texts, and think and express themselves through imagery to write scripts for television, theatre, film, and radio. They become familiar with the roles of an editor, graphic designer, and proofreader, gaining experience working with an editor in media, publishing houses, and literary agencies, as well as with literary authors.
By the end of their studies, they will also take on the role of evaluators, learning how to write reviews of literary works, identify errors in literary texts, justify their opinions, and suggest improvements. They can then pursue careers as playwrights and scriptwriters in television, theatre, or film, or as editors in publishing houses or literary agencies. Additionally, they will acquire sufficient knowledge to start their own publishing house or similar business.
Students of radio journalism create the entire program for the radio station HIGHER VOICE.
Radio Journalism
Students specialising in radio journalism learn to „perceive with their ears.“ They gain experience in live broadcasting and improvisation, and learn the fundamentals of sound and music dramaturgy and direction. They acquire skills in editing and mixing audio recordings, and in narrating through sound and movement. They contribute to the radio programming of the school’s station, HIGHER VOICE, with programmes that are then uploaded to Spotify. Students learn the basics of radio reporting and experience fieldwork in radio journalism. They will be able to estimate the time required to prepare each programme and understand what can be broadcast within various time slots: half a minute, one minute, two minutes, or three minutes.
Graduates can find employment in editorial and presenting roles in both public and commercial radio, including as live broadcast reporters, field reporters, radio news reporters, presenters, radio show and music programmers, or radio editors. They may also work as podcast producers.
Less cramming, more action! Students specializing in Marketing and Media Production come up with ideas, plan, organize, and evaluate…
Marketing and Media Production
Students specialising in marketing and PR will learn to navigate various disciplines of marketing communication, understand their audience, and select an appropriate communication mix. This specialisation covers a broad range of PR practices in both offline and online environments. Students learn to design, implement, and evaluate smaller campaigns that integrate various communication channels, advocate for the company’s interests, and enhance, develop, and protect its reputation.
Graduates of this specialisation are skilled in organising events, managing budgets, overseeing finances, and supporting project teams. They are adept at designing, executing, and assessing communication campaigns for commercial projects or public interest initiatives. Through practical workshops and studios, students gain hands-on experience in realising planned activities, thus understanding the difference between theoretical plans and actual execution.
Graduates typically find employment in advertising and communication agencies, or within the PR and marketing departments of companies. They possess the know-how of a versatile marketing specialist and producer and may work as press officers, event and content managers, social media managers, copywriters, brand managers, or advertising designers.
Our activities
Media Day
The culmination of practical classes each semester is Media Day. For eight hours, from morning to early evening, the Publicity Department transforms into a real media house, faithfully simulating the daily operations of newsrooms and agencies. Students are randomly assigned to teams and draw their topic for the day.
All student media at the School participate in Media Day: individual dot TV teams prepare reports in the field and then in the editing room, which are broadcast together in the News Mosaic in the evening. Higher Voice radio provides live coverage throughout the day. The Generation20 editorial team delivers online coverage throughout the day on its news server and on the social media platforms Facebook, X (Twitter), and Instagram. They will also produce an eight-page special issue of the school magazine in the classic daily newspaper format. The school agency PRO.motion produces two advertising spots.
Our alumni, already working in media professions, also come to support the students during Media Day. They observe the students’ work—some directly helping by supervising—and look for future colleagues among them.
Media Day is primarily intended for second-year students, but they receive assistance from their older colleagues, and first-year students also participate in the team activities.
In Every Direction, the Student Festival of the School of Journalism
Once a year, usually in May, the student festival In Every Direction is held either on school premises or in another interesting location in the centre of Prague (such as the Rock Café music club). The programme includes discussions with renowned professionals from media and other communication fields, the presentation of the School of Journalism and Media Studies Awards for the best student works, an auction of personal items with interesting stories belonging to teachers, and an evening of music by student bands, known as Sound of VOŠP. Past editions of the In Every Direction festival have hosted notable figures such as Václav Moravec, Daniela Drtinová, Jaroslav Kmenta, Petr Koubský, Dalibor Balšínek, Erik Tabery, Jolana Voldánová, Jan Kraus, Michal Viewegh, and many others.
Online Meet with VOŠP
These sessions are intended for prospective students. Current students of the College of Journalism and Media Studies introduce their specific media focuses and the professions they are preparing for, and answer questions. The sessions are rounded off with an online meeting with the faculty members.
Open Days
Open Days are for those interested in studying at the school. Teachers and other staff present the school, its opportunities, the admission procedure, and the content and methods of study in various media fields. A special Open Day is the Media Day, which is the culmination of the students‘ practical training. On this day, the College of Journalism simulates the daily operations of media houses, and students must handle assigned topics within one day. Prospective students can also take a „tour“ of the various student newsrooms, studios, and editing rooms.
Orientation Week
Immediately after joining the College of Journalism and Media Studies, each student undergoes a week of preparation. During this time, they participate in practical exercises under the guidance of professionals. They venture into the field of TV journalism, write their first articles as an introduction to journalistic writing, and explore radio journalism, creative writing, media marketing, and production.
Our Media
Media created by students of the School of Journalism and Media Studies. E-magazine, advertising agency, radio, television
History of the school
The College of Journalism and Media Studies was founded in 1996 with the aim of establishing a high-quality, practical school of journalism. This vision was brought to life by the literary publicist and educator Květoslava Neradová, PhD. The Archbishopric of Prague became the founder of the school, but faith is not a prerequisite for study and the school is denominationally neutral. However, it has its own chaplain and above-standard opportunities for spiritual guidance of students.
Over more than a quarter of a century of its existence, the school has produced around two thousand successful graduates, many of whom have gone on to work in the media and communications sector. Many of our graduates work in prestigious media outlets and often seek their new colleagues here.
The school’s teachers, lecturers and other collaborators have included many public figures – in the past, for example, Jakub Železný, Martin C. Putna, Václav Vokolek, Petr Uhl, Tomáš Ježek, Hana Kordová Marvanová or Michael Žantovský.