Publicistika – College of Journalism and Media Studies
The College of Journalism and Media Studies (commonly known as Publicistika or VOŠP) prepares future professionals for roles in media, agencies, institutions, commercial companies, and non-profit organisations. Here, you will encounter aspiring journalists, presenters, TV camera operators, editors, producers, marketing and PR specialists, press spokespeople, dramaturgs, and authors of radio and television programmes, as well as future writers and publishing professionals.
Media Day
The core of Publicistika’s professional curriculum lies in practical workshops and creative studios where students engage in producing reports, interviews, articles, and other media content – both in the studio and out in the field. In practical subjects, students work closely with instructors in small groups and receive immediate feedback on their work.
This is a three-year programme accredited by the Ministry of Education, Youth and Sports, culminating in a final examination and the award of the title Diplomovaný specialista (DiS. – Certified Specialist). Throughout their studies, students retain official student status under Czech law, which includes benefits such as travel discounts. The curriculum is enriched by a wide selection of elective subjects, and one day each week is dedicated to online learning.
In the first year, students gain hands-on experience across all fields of study offered at the School of Journalism, enabling them to make an informed decision about their specialisation in one of these areas at the beginning of their second year. Practical training and professional internships provide students with a wide range of opportunities to identify and develop their individual strengths.
A Fully Equipped Media House
Under the guidance of experienced professionals, students work with state-of-the-art cameras, photographic equipment, and other technologies, gaining proficiency in industry-standard editing software.
Head into Practice or Continue Your Studies
Students at the College of Journalism and Media Studies complete over 200 hours of practical experience each year. Through hands-on training and fieldwork with employers, they build their own digital portfolios throughout their studies.
Upon graduation, students are awarded the title of Diplomovaný specialista (DiS. – Certified Specialist). Those who wish to continue their studies and obtain a bachelor’s degree (Bc.) may do so through a accelerated one-year programme at a partner university, which recognises their previous coursework from the School of Journalism. They can then pursue a master’s degree, leading to the title Master of Arts (Mgr.).
Our strategic partners include major media organisations such as TV Nova, CNN Prima News, and TV Noe, where students gain practical experience. We also collaborate with other institutions, including international partners – Thomas More University College in Mechelen, Belgium, is one of them.
Location
Located in two buildings on Spálená Street in the heart of Prague – just a few steps from Národní třída metro station – our school offers an ideal enviroment for comprehensive media education.
Forms of Study
Full-Time Study
A three-year vocational programme with a flexible timetable, including elective modules, practical workshops and studios, as well as professional experience. The tuition fee is CZK 34,000 per academic year (two semesters). Merit scholarship may be awarded for outstanding academic achievements, with awards given at the end of each semester.
Part-Time Study
A three-year programme combining weekend classes, work experience, and e-learning access to all course materials. The part-time format is ideal for media professionals seeking to braoden their expertise. Part-time students may enrol in any modules available to full-time students. The tuition fee for part-time study is approximately CZK 40,000 per academic year.
Fields of Study
During Media Day, students head out into the field with TV crews to film interviews, cover shots, and stand-ups. They then return to the college’s editing suite with the recorded material. The highlight of the entire day is the evening live broadcast.
Television Journalism
Television journalism offers three areas of specialisation: multimedia journalism, camera and editing, and media production. The programme also includes modules in post-production and reportage photography. The college’s television station, dot TV, provides students with hands-on experience using professional equipment and working with a variety of audiovisual formats. By practicing in real media projects, students beginn producing broadcast-quality content as early as their second year. They master practical knowledge of the standards of major Czech audiovisual productions, thanks to the extended collaboration with partners as Nova, TV Prima, and TV Noe.
Graduates of this specialisation find employment in editorial and presenter roles at television stations, as cameramen and editors, sound engineers, or specialists in post-production or audiovisual production. They are also employed as reportage photographers, picture editors, production coordinators, and more.
Lifestyle, gastronomy, travel, sports? It’s easy when we write about something we love.
Journalism
Journalism students learn to write for print media as well as web portals and blogs. They master all the essential news and journalistic formats such as news reports, features, commentaries, profiles, and more, covering a variety of topics from culture and sports to lifestyle and travel journalism. They develop skills in working with sources of information, including sorting and evaluating them. Students are trained to write factually, vividly, and accurately, upholding the journalistic ethics.
Additionally, they gain skills in video production, photography, podcast production, and basic graphic work using professional software. Multifunctionality is a prerequisite for a successful career in journalism: therefore, students also learn the principles of graphic design, working with photographs and illustrations, and developing an eye for the visual design of texts tailored to their target audience.
Students also experience working as editors, photo editors, layout designers, or proofreaders. They learn how to collaborate with these and other professionals to create newspapers, magazines, or websites. They acquire the skills to prepare mock-ups of printed materials and master the marketing principles behind front-page design.
In the journalism magazine Generace20, you’ll have plenty of opportunities to hone your writing skills out in the field.
Unleashing your full creativity – that’s what creative writing is all about. But it also includes exciting genres such as literary reportage or the thirty-minute short story.
Creative Writing
In this specialisation, students study the art of writing reviews and the fundamentals of editorial work in book publishing. Those interested in creative writing may choose to specialise in literature and screenwriting. This programme teaches students to understand the craft of literature, write shorter and longer literary texts, master editorial work with literary texts, and think and express themselves through imagery to write scripts for television, theatre, film, and radio.
Students become familiar with the roles of an editors, graphic designers, and proofreaders, gaining experience working alongside editors in media outlets, publishing houses, literary agencies, and with literary authors.
By the end of their studies, students also take on the role of evaluators, learning how to write reviews of literary works, identify errors in literary texts, justify their opinions, and suggest improvements. Graduates may pursue careers as playwrights and scriptwriters for television, theatre, or film, or as editors in publishing houses and literary agencies. They also acquire sufficient knowledge to establish their own publishing house or similar business venture.
Literarily gifted students can develop their talent in ProStory for creative writing.
Students of radio journalism create the entire program for the radio station HIGHER VOICE.
Radio Journalism
Students specialising in radio journalism learn to „perceive with their ears.“ They gain experience in live broadcasting and improvisation, and learn the fundamentals of sound and music dramaturgy and direction. They acquire skills in editing and mixing audio recordings, as well as in narrating through sound and movement. They contribute to the programming of the college’s radio station, HIGHER VOICE, with programmes that are subsequently uploaded to Spotify.
Students learn the basics of radio reporting and gain practical experience in fieldwork related to radio journalism. They develop the ability to estimate the time required to prepare each programme and understand what can be broadcast within various time slots – such as half a minute, one minute, two minutes, or three minutes.
Graduates find employment in editorial and presenting roles in both public and commercial radio. They may work as live broadcast reporters, field reporters, radio news reporters, presenters, radio show and music programmers, or radio editors. Podcast production is another potential career path.
Less cramming, more action! Students specializing in Marketing and Media Production come up with ideas, plan, organize, and evaluate…
Marketing and Media Production
Students specialising in marketing and PR will learn to navigate various disciplines of marketing communication, understand their target audience, and select an appropriate communication mixes. This specialisation covers a broad range of PR practices across both offline and online environments.
Students learn to design, implement, and evaluate smaller campaigns integrating multiple communication channels, advocate for their organisation’s interests, and enhance, develop, and protect its reputation.
Graduates of this specialisation develop skills in event organisation, budget and financial management, and supporting project teams. They become proficient in designing, executing, and assessing communication campaigns for commercial ventures or public interest initiatives.
Through practical workshops and studios, students gain hands-on experience in delivering planned activities, learnig to bridge the gap between theoretical planning and actual execution.
Graduates typically find employment in advertising and communication agencies or within PR and marketing departments of companies. They possess the expertise of versatile marketing specialists and producers and may work as press officers, event and content managers, social media managers, copywriters, brand managers, or advertising designers.
Our activities
Media Day
The culmination of practical classes each semester is the Media Day. For eight hours, from morning until early evening, the Publicity Department transforms into a fully functioning media house, faithfully simulating the daily operations of newsrooms and agencies.
Students are randomly assigned to teams and draw their topic for the day.
All student media at the college participate: dot TV teams prepare reports in the field and then in the editing suite, which are broadcast together in the evening’s News Mosaic. Higher Voice radio provides live coverage throughout the day. The Generation20 editorial team offers online coverage via its news server and social media platforms such as Facebook, X (formerly Twitter), and Instagram. They also produce an eight-page special issue of the school magazine in the classic daily newspaper format. The college’s communication agency PRO.motion creates two advertising spots.
Our alumni working in media professions return to support the students during Media Day. They observe and supervise the student’s work and scout for future colleagues.
Media Day is primarily intended for second-year students, but they receive assistance from their older peers, and first-year students also participate in the team activities.
In Every Direction, the Student Festival of the School of Journalism
Held once a year – usually in May – the student festival In Every Direction takes place either on college premises or at another interesting venue in central Prague (such as the Rock Café music club).
The programme includes discussions with renowned professionals from media and other communication fields, the presentation of the College of Journalism and Media Studies Awards for the best student works, an auction of personal items with intriguing stories belonging to teachers, and an evening of music performed by student bands, known as Sound of VOŠP.
Past editions of the In Every Direction festival have hosted notable figures such as Václav Moravec, Daniela Drtinová, Jaroslav Kmenta, Petr Koubský, Dalibor Balšínek, Erik Tabery, Jolana Voldánová, Jan Kraus, Michal Viewegh, and many others.
Online Meet with VOŠP
These sessions are designed for prospective students. Current students of the College of Journalism and Media Studies introduce their specific media specialisatins and the professions they are preparing for, and answer questions. The sessions conclude with an online meeting with the faculty members.
Open Days
Open Days are intended for those interested in studying at the college. Teachers and staff present the college, its opportunities, the admission procedure, and the content and methods of study across various media fields.
A special Open Day is the Media Day, which serves as a highlight of students‘ practical training. On this day, the College of Journalism simulates the daily operations of media houses, and students must complete assigned topics within one day.
Prospective students can also take a „tour“ of the newsrooms, studios, and editing suites.
Orientation Week
Immediately after enrolling at the College of Journalism and Media Studies, students undergo a week of preparation. During this time, they participate in practical exercises under the professional guidance.
They venture into the TV journalism, write their first articles as an introduction to journalistic writing, and explore radio journalism, creative writing, media marketing, and production.
Our Media
Media created by studoents of the College of Journalism and Media Studies include an e-magazine, advertising agency, radio station, television productins.
History of the school
Founded in 1996, the College of Journalism and Media Studies was established with the goal of creating a high-quality, practical journalism school. This vision was brought to life by the literary publicist and educator Květoslava Neradová, PhD.
The Archbishopric of Prague is the founder of the school; however, faith is not a prerequisite for study, and the college is denominationally neutral. Nevertheless, it offers its own chaplain and above-standard opportunities for spiritual guidance of students.
Over more than a quarter of a century since its founding, the college has produced around two thousand successful graduates, many of whom have gone on to work in the media and communications sector. Many alumni are employed at prestigious media outlets and often seek their future colleagues among our students.
The college’s teachers, lecturers and other collaborators have included numerous public figures – past examples include Jakub Železný, Martin C. Putna, Václav Vokolek, Petr Uhl, Tomáš Ježek, Hana Kordová Marvanová or Michael Žantovský.